Trends Report

Unleash The Potential Of In-House Agencies

CMOs: Mature Your In-House Agency By Investing In Its Success

November 13th, 2018
Jay Pattisall, VP, Principal Analyst
Jay Pattisall VP, Principal Analyst
Drew Green, null
Drew Green
With contributors:
Keith Johnston , Olivia Morley , Rachel Birrell

Summary

The stereotypes surrounding in-house agencies stand in their way of being the vital marketing partners that CMOs need. Forrester's partnership and joint survey with the In-House Agency Forum (IHAF) reveals that in-house agencies are overworked, under-resourced, and underappreciated — and CMOs are complicit. Read this report to understand why maturing your in-house agency strategy is a necessary marketing investment.

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