You’ve got an AI strategy. And a cloud strategy. But are they aligned to make the most of both technologies? Get insights on this week’s #ForresterPodcast on the rise of the AI cloud. https://forr.com/4aNlcBB
Forrester
Research Services
Cambridge, MA 328,359 followers
Forrester helps business and tech leaders use customer obsession to accelerate growth. With us, you can be bold at work.
About us
Forrester is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients.
- Website
-
https://www.forrester.com
External link for Forrester
- Industry
- Research Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Cambridge, MA
- Type
- Public Company
- Founded
- 1983
Locations
Employees at Forrester
-
Dave Boyce
Dave Boyce is an Influencer GTM-focused SaaS Advisor and Board Member
-
Jeff Lash
VP, Global Product Management @ Forrester | Product Exec and Coach: B2B, Information Services, SaaS
-
David Truog
Forrester analyst of tech + design
-
Steve Casey
VP, Research Director at Forrester
Updates
-
In this world of perpetual customer relationships moving at the speed of digital – empathy, trust, and emotion are essential. Learn more about the key sessions at #ForrCX APAC on May 28 that will help you integrate #CX, digital and marketing to harness the power of humans + #AI to create differentiated value in the eyes of your customers. https://forr.com/3w4S8Xc Riccardo Pastò
-
-
The secret to winning buyers in a complex B2B buyer landscape? Cross-functional alignment. Get our handbook for strategies to build and strengthen alignment within marketing and across B2B functions. https://forr.com/3xqPxH8
-
-
In honor of #EarthDay 🌎 today, explore our latest environmental sustainability insights to learn how your company can make the most of expanding green market opportunities. https://forr.com/3xKfHF8
-
-
How can AI help CX leaders with their most pressing challenge? Listen to this week’s episode of the #ForresterPodcast as Principal Analyst Pete Jacques previews his upcoming session at #ForrCX. https://forr.com/3Uj7vo5
-
Ready to fuel customer-obsessed growth with cross-functional alignment? Explore the “what, why, and how” of cross-functional alignment here. https://forr.com/4aEoTJR
-
❌ Myth: Mainframes are disappearing. ✅ Fact: Mainframes are expanding in many enterprises. Senior Analyst Brent Ellis joins us this week on What It Means with some surprising data to set the record straight on the current state and future of mainframes. https://forr.com/3vFwVTA
-
Did you know that Izola, our genAI tool, is now available to all Forrester Decisions clients? It provides fast, trusted answers to advance their business initiatives. See how generative AI is enhancing the Forrester experience and our future plans for Izola. https://forr.com/3U9xmPc
-
-
Are your marketing metrics capturing complex B2B buying group opportunities? Download our toolkit to assess marketing performance beyond traditional sourcing. https://forr.com/3TrbnBQ
-
-
The call for nominations for this year's Asia Pacific B2B Awards are now open! Here are the two categories 🏆🏆: 🔵 B2B Return On Integration (ROI) Honors 🔵 B2B Programs Of The Year (POY) Awards These awards will recognize B2B organizations based in APAC for functional excellence and outstanding achievements in aligning marketing, sales, and product to improve CX and drive revenue growth. Winners will also be recognized at our B2B Summit APAC on October 1. Get all the details here and make your submission: https://forr.com/4aosaMZ
-