Predictions 2017: Mobile Is The Face Of Digital

November 1st, 2016

Dan Bieler Principal Analyst

Thomas Husson Vice President, Principal Analyst

Xiaofeng Wang Principal Analyst

Julie Ask

Michael Facemire

Jeffrey Hammond

Laura Naparstek

Jennifer Wise

With contributors:

Martin Gill , Sharyn Leaver , Jaclyn Galan , Peter Harrison

Summary

Mobile is the face of digital: the core of customer experience for leading firms across a breadth of industries. Consumer app fatigue is forcing digital business professionals to offer a portfolio of mobile experiences that go beyond apps and depend on ecosystem partners, pull mobile in-house, operate as a collection of synced Agile teams building better customer experiences — not just digital ones — and collaborate closely with technology counterparts. They'll compose (not code) them using APIs like Lego bricks — breaking from the monolithic models of today.

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