Trends Report

Close The Global Digital Marketing Gap

Why And How Global Marketers Must Localize Their Digital Marketing Approach

September 6th, 2017
Thomas Husson, Vice President, Principal Analyst
Thomas Husson Vice President, Principal Analyst
With contributors:
Brigitte Majewski , Martin Gill , Xiaofeng Wang , Lily Varon , Dipanjan Chatterjee , Mark Grannan , Brandon Verblow , Miriam Oesterreich , Jeremy Swire

Summary

Global marketers have long faced obstacles when expanding their brands into new regions. Digital, despite its helpful automation and scalability, brings unique challenges to global marketing strategies. This report helps B2C marketers at global brands evolve their digital marketing maturity for an increasingly demanding and fragmented global consumer.

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