Trends Report

The Top Technologies For Your Business Technology Agenda, 2016

The Top Business Technologies To Win, Serve, And Retain Customers Along Every Step Of Their Journeys

May 10th, 2016
Ted Schadler, Vice President, Principal Analyst
Ted Schadler Vice President, Principal Analyst
With contributors:
Sharyn Leaver , Ryan Trafton , Kara Hartig

Summary

Customer-obsessed firms are customer-led and insights-driven. They move fast rather than perfectly, and they are connected to serve increasingly powerful customers. CMOs must engage with CIOs to wield a critical asset: the business technology to win, serve, and retain customers. This report identifies the top technologies for your business technology agenda, including systems of insight to understand customers and systems of engagement to win, serve, and retain them along every step of their journeys.

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